The city of Lagos hosted the colourful South African Tourism stand at the Akwaaba African Travel Market.
Nigerian pop star Banky W, Ghanaian actor Van Vicker, and Carnival Calabar band leader Sen. Florence Ita Giwa were among the many notable faces that graced the occasion.
Akwaaba Travel market is the biggest travel and tourism show in West Africa. It hosts exhibitors and buyers to meet with airlines, hotels, restaurants, tour operators, travel agents, state tourism boards, foreign trade and tourism sectors from across the continent and beyond.
The event had participants from 17 African countries and over 80 travel organisations in attendance, including a large delegation from the UAE. SAT’s fascinating stand where it engaged with trade partners, consumers and exhibitors alike, was a beehive of activities as it shared information on the amazing offerings the destination has to offer.
Guests were thrilled with the innovation adopted by SAT during the event as it kept attracting participants with various tourism sites of the country, with different pictures of places in South Africa being changed each day as its stand’s backdrop.
This was in line with the focus of the event for this edition; introducing and encouraging African tour operators who promote African destinations to Africans; growing future of aviation in Africa, showcasing wining and dining as a key element of tourism through food fair, destination weddings, Spa and wellness across Africa and engaging youths in Africa tourism.
At the end of the three-day fair, SAT emerged winner Best African Stand award as participants at the expo thronged to the stand for selfies and photo ops with hosts dressed up in beautiful South African attire depicting the country’s cultural heritage.